“It’s a way of controlling the narrative and making sure they’re creating things that viewers love.”Īmazon and Netflix are leading the charge, here, directly injecting GIFs into the meme-stream. “Show runners and creators realize that the internet was going to make GIFs anyway, so they have been doing it themselves,” Lewis says. Before the Big Little Lies finale, Giphy worked with HBO to create GIFs that could be tweeted out as the episode aired. Television creators have become wise to this moment in the culture, and are now active participators in the meme generation process. “So they have to have these big scenes-these big landmark ‘moments’, which are often very sharable and memeable-to get viral attention.” “TV producers and makers are becoming very aware that they have so much competition,” he says.
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(Seriously, remember her unhinged, out-of-the-blue meltdown about those elephants?) TV critic Scott Bryan tells GQ that this tension is a result of social media being a secondary method of television consumption.
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Fans accused Game of Thrones writers of reducing Cersei Lannister, played by Lena Heady, to a series of GIFable moments during the hit show’s final season. Writer Sirin Kale, for example, noted in The Guardian: “The show has sometimes felt reverse-engineered around social media-friendly, memeable moments.”īig Little Lies is not alone in that regard. A common complaint among fans suggested that the show’s second season geared itself towards social media virality-such as Streep screaming uncontrollably in the opening episode-at the expense of scenes with narrative value. Much of the reason that Queen Meryl’s role was so polarizing boiled down to, well, Twitter. “Meryl Streep Is The Best And Worst Part Of Big Little Lies,” argued BuzzFeed’s Alison Willmore.
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What happened?” asked USA Today’s Patrick Ryan. “Meryl Streep is the worst thing about Big Little Lies Season 2. But the three-time Oscar winner’s introduction to the California coast was not without controversy. The cast! (Reese Witherspoon, Nicole Kidman and Laura Dern… what more could anyone want?) The memes! The sweeping shots of Monterey! When the show returned for its second season earlier this year, it sported a dream cast addition: Meryl Streep. Big Little Lies is one of the most iconic TV shows of the new millennium.